Black-Owned Family Brand Launches New Apparel Line That Promotes Wealth and Entrepreneurship

Nationwide — The Family Brand Store™, started by Lavette Minn, aims to create stronger and productive families by encouraging them to build unique and productive family brands. Family brands created among families can not only lead them to success but can also bring financial freedom in their lives. The Family Brand Store™ features an apparel line created to remind black families that Family is Wealth and that all knowledge and skills needed to create their family brand already lives within them.

“I launched the store with a primary intention of encouraging families to build generational wealth with family brands because family is truly the backbone to wealth creation in our communities,” said Lavette, a mother of 3 and founder of The Family Brand Movement, LLC.


Nobody can have a better business partnership than family members and this is the reason why an overwhelming percentage of businesses worldwide are family owned and operated. The Family Brand Store™ features their “You Look Like God” collection with a primary focus of fueling the entrepreneur spirit by stirring a call to action which leads to more family brands being created.

Lavette Minn started this inspiring journey when her and her 17 year old son, Che Homme, ‘So Gone Challenge’ video went viral on Facebook in 2016 and the response they received was overwhelming as it received more than 3 million views. So far, they have been endorsed for several great accomplishments that include writing two books and a song titled “HHELLO” which is part of their family brand. However, despite all the success and recognition, Lavette firmly believes that they have a long way to go and this is just a beginning.

Shop the collection by visiting or send an email to [email protected]

Connect with The Family Brand Store on social media:

Instagram – @thefamilybrandstore
Facebook – The Family Brand Store


Tiffanie Minnis
The Family Brand Movement, LLC
(404) 955-1374
[email protected]

Entrepreneur Press Release

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