Born out of frustration, owner Scarlett Rocourt, set out to make the perfect hair gel. She was using 4 to 5 different products to tame her naturally thick and frizzy curly locks to only temporarily achieve smooth definition. After being disappointed by countless products on the market that made miraculous claims only to fall short or needed a degree to figure out, she decided that she could do better. She had the lofty idea that a hair gel should provide smooth definition to curls of all textures, it needed to be humidity proof, dry weightless and last for several days. After months of making different formulas and lots of trial and error, the Get Set hair Jelly was created and remains one of our top sellers.